Scentre Group / Westfield Australia (Contract)
Contracted as an SEO lead on the Westfield Australia websites I joined the digital team after a recent site rebuild and relaunch. The site change had resulted in significant reduction in SEO performance which put pressure on the business. Working with a talented team of digital leaders, engineers and executives we implemented a series of optimisations primarily focused on a multimillion page product browse. I lead with a very specific and unique approach to optimisation and brought about massive broad based increase in organic exposure adding millions of visits to the sites organic baseline. After completing the project I travelled to San Francisco to work on the global unification of the Westfield Corporations sites onto a new platform.